Agenda

Wednesday, November 12, 2008
8:00 - 4:00 pm

SPECIAL EVENTS

Pre-Forum Briefings   •   Golf Tournament   •   Opening Night Reception

Thursday, November 13, 2008
8:00 - 8:50 am

KEYNOTE

Coverage Innovation in Hyper-Growth Markets

8:50 - 9:50 am

KEYNOTE

Success Demands Multiple Innovations…Simultaneously

COVERAGE INNOVATION TRACKS

TECHNOLOGY
Track A

ORGANIZATION
Track B

PROCESS
Track C

10:00 - 11:00 am

FOCUS SESSIONS – Series 1

Technology and Process Innovation: How to Get Results Quickly in Your Organization

Segment Customers to
Focus the Sales Organization and Sharpen the Value Proposition

The Role of Innovation in Solution Selling Success

11:15 am - 12:00

FOCUS SESSIONS – Series 2 Repeat of Series 1 Above

12:15 - 2:00 pm

LUNCHEON KEYNOTE

Create Virtual Presence With Tele-Technology

2:00 - 3:30 pm

FACILITATED INTERACTIVE ROUNDTABLES

“WORK THE ISSUES” (Pick One Topic)

1. Using the Web to Improve
    Sales Productivity

3. Job and Organization
    Innovation that Spurs
    Sales Productivity

5. Applying 6 Sigma to the
    Sales Function

2. CRM Retrospective:
    A Clear Eyed Assessment
    of What it Takes to Harness
    This Technology

4. The Role of Sales Ops in
    Enabling Coverage
    Innovation

6. Process Innovation…
    How Quickly Can You
    “Ramp to Results”?

3:45 - 4:35 pm

KEYNOTE

Sales Metrics Innovation Puts the CSE in the Driver’s Seat

4:35 - 5:35 pm

SPECIAL EVENT: The Sponsor Hour

7:00 - 9:00 pm

SPECIAL EVENT: Networking Reception

Friday, November 14, 2008
8:00 - 8:50 am

KEYNOTE

The Role of Leadership in Harnessing Innovation

9:00 - 10:00 am

FOCUS SESSIONS – Series 3

Leverage Technology to Forge True Partners in Distribution

Innovative Growth Strategies for the Under-Covered Mid Market

Organization, Process and Technology Innovations that Enable Sales and Marketing Collaboration

10:15 - 11:15 pm

FOCUS SESSIONS – Series 4 Repeat of Series 3 Above

11:30 am - 12:30

CLOSING KEYNOTE PANEL

Views on the Next Frontier in Sales Coverage Innovation